Situation
A founder-built commerce system for a broad grow, garden and headshop catalogue, combining storefront experience, product structure and operating detail.
Founder-built platform
Ecommerce and regulated retail · Commerce · Growth · Systems
A founder-built commerce system for a broad grow, garden and headshop catalogue, combining storefront experience, product structure and operating detail.

Situation
A founder-built commerce system for a broad grow, garden and headshop catalogue, combining storefront experience, product structure and operating detail.
Constraint
A wide and specialist catalogue needed a calmer path through categories, stronger trust information and more consistent product discovery.
Current status
Founder-built commerce system
Scope
Completed work
founder-built proof · founder-controlled evidence
The storefront, component system, product-discovery paths and search foundations shown were founder-built. No revenue or conversion uplift is attributed.
Tools and disciplines: React · Ecommerce architecture · SEO · Conversion design
Build a clearer commerce path