Free diagnostic · browser only · no lead capture
Where is the commercial journey most likely leaking?
Answer twelve checks across Attention, Trust, Conversion, Ownership, Follow-up and Measurement. The result is a starting hypothesis with a specific inspection path — not a score, audit or promise.
How the diagnostic thinks
Follow the journey, not the loudest symptom.
Each answer adds pressure to one commercial stage. The tool surfaces a starting hypothesis, then points you toward the evidence to inspect next.
Example signal pattern · not your resultThe people arriving are a good match for what we actually sell.
Our message makes the right buyer recognise themselves quickly.
A serious buyer can find enough real evidence to reduce uncertainty.
Our claims, scope and credibility are clear without a sales call explaining the basics.
The next action is obvious and proportionate to the buyer’s stage.
Forms, checkout or booking do not create avoidable friction.
Every valuable enquiry has one visible current owner and state.
Qualification and the next commercial action are explicit rather than assumed.
Every active opportunity has a justified next action and date.
We distinguish no response, bad timing, objection, poor fit and genuinely lost opportunities.
We can connect source and activity to lead quality, progression or commercial outcome.
Reporting changes a decision instead of only describing activity.
Complete all twelve checks. The result appears automatically. Answers stay in this browser and the tool does not create a lead, profile or maturity score.