Reference library / tools

Useful tools before another sales call.

Small diagnostics that make the problem more explicit. They are decision aids, not substitutes for evidence.

Twelve checks across Attention, Trust, Conversion, Ownership, Follow-up and Measurement. No data is submitted.

Classify the job by buyer journeys, content, proof, integrations and commercial handoff — without inventing a price.

Choose between Automate, Assist, Redesign first and Keep human based on process clarity, risk and judgement.

A practical inspection path from first-screen comprehension through trust, action and post-enquiry handoff.

Ownership, status, next action, escalation and learning from lost opportunities.