Franco Smit speaks with Trenton Birch about what professionalisation should actually mean for South Africa’s cannabis industry — including education, responsible adult use, standards, the local market, legacy farmers and cannabis culture.
The conversation originated through CannaBuben and forms part of Franco’s ongoing work documenting the people, tensions and commercial realities shaping the South African cannabis industry.
In this conversation
- Legacy farmers and the missing market
- Who Trenton Birch is
- Why cannabis education matters
- Staying in the industry for the long haul
- South Africa’s policy gap
- Responsible adult use
- The industry must hold itself accountable
- Local markets, jobs and legacy farmers
- Cannabis and culture
- Regulation, culture and cannabis tourism
Sources & credits
Cheeba AfricaCannaBubenAtlasFlowGuest perspectives remain the guest’s own. Adults 18+. Educational / industry discussion only. Not medical advice. Not legal advice.
What part of South Africa’s cannabis industry needs a more honest conversation next?
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