Defined
One commercial problem, not an open-ended programme.
02 · Build
Cannabis Market Access / Growth Sprint
Fix one priority in 4–6 weeks. Build only what the evidence earns.
Current test · R40,000–R60,000
01
Define
Lock the constraint and baseline.
02
Build
Implement the smallest useful commercial system.
03
Run
Put it into real market contact.
04
Decide
Keep, change, scale or stop.
Typical sprint
One priority. Clear ownership.
Sales architecture, target accounts, partnership development, distribution work, commercial messaging, CRM and follow-up, or route-to-market testing.
Discuss a sprint4–6 weeks
Enough time to build, run and learn.
Usable system
Something the business can keep operating.
Evidence
Scale only when market contact supports it.